Companies moving from traditional marketing to digital marketing
Başlık çevirisi mevcut değil.
- Tez No: 717600
- Danışmanlar: DR. LUCA TASCIOTT
- Tez Türü: Yüksek Lisans
- Konular: İşletme, Business Administration
- Anahtar Kelimeler: technology, digital marketing, traditional marketing and marketing strategy
- Yıl: 2020
- Dil: İngilizce
- Üniversite: Unıversıty Of Greenwıch
- Enstitü: Yurtdışı Enstitü
- Ana Bilim Dalı: Belirtilmemiş.
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: Belirtilmemiş.
Özet
Özet yok.
Özet (Çeviri)
Purpose: This research aims to define all possible opportunities for moving from traditional marketing to digital marketing. Research design/ methodology: The study uses qualitative research approach based on a secondary data collection from different research and authors. Findings: The study finds, in the current growth of digital marketing it might be not wrong to say that digital marketing would take over traditional marketing soon. The reason is that the %65 of different industries have already shifted towards digital marketing. Also, this study finds, to analyse traditional marketing very difficult than digital marketing. Limitations: To describe the differences between digital marketing and traditional marketing, using the latest sources might be more effective. It is the reason why study sources published after 2010 are selected. Recommendations: Under the objective of achieving precision in the business through digital marketing. Companies use different methods to adapt to the new market and create brand differences with their competitors. Following the new techniques of digital marketing as established by marketers. Value: With the information and studies collected throughout the project. The project can be considered with sufficient value for those companies that decide to be inclined to carry out digital marketing given its benefits over traditional marketing.
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