中国和土耳其 B2C 网站的网站设计可用性及网站设计的跨文 化比较
Web design usability of b2c websites for Chinese andTurkish users and cross-cultural comparison of website designs
- Tez No: 725092
- Danışmanlar: DOÇ. DR. MAJID GHORBANI
- Tez Türü: Yüksek Lisans
- Konular: Bilgisayar Mühendisliği Bilimleri-Bilgisayar ve Kontrol, Bilim ve Teknoloji, Computer Engineering and Computer Science and Control, Science and Technology
- Anahtar Kelimeler: Belirtilmemiş.
- Yıl: 2016
- Dil: İngilizce
- Üniversite: Renmin University of China
- Enstitü: Yurtdışı Enstitü
- Ana Bilim Dalı: Belirtilmemiş.
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: 101
Özet
Özet yok.
Özet (Çeviri)
The paper endeavors to assess the usability of Turkish and Chinese B2C websites focusing on cultural issues in development. It is further defined cultural elements to measure assessment of website usability and specify the influence of cultural dimension in evaluating business-to-consumer electronic commerce websites. In addition to that, in the study, it is stressed the effect of cultural items in web design usability. And it is identified to what extend Turkish B2C websites indicate Turkish cultural elements of and to emphasize which cultural factors appear in Chinese B2C websites. Cross-cultural web design and usability research addresses cultural communication, users customization, and geographical location. It is highly important for the study to explore the cultural design of business-to-consumer websites and its effect on Turkish and Chinese web users in sociocultural environment. Some web page designs have culturally specific elements and they consequently influence web page design and usability. Thus, the research intends to demonstrate the impact of culture and to explain how culture gives shape to the thinking manner of web designers. Using websites from diverse cultures, online platforms are observed to identify designer cognitive styles and user preferences. The paper is the evidence of culturally mediated differences in cognition and will help to improve ways to evaluate how people' cognitive style changes in different cultures when designing web sites. The experiment is aimed at evaluating the differences and similarities between Tmall and Hepsiburada website design elements and cultural attributes. The emphasis of the experiment is on websites evaluation through the analysis of two websites. With the help of Hofstede's dimensions, it succeeds in identifying design elements by explaining useful ways to convey some important items of Chinese e-commerce website into Turkish online markets by choosing a successful e-commerce website in China as the case company. The thesis research helps the people to deepen the knowledge in cross-cultural usability and provides a widely understanding of website development since people from diversified cultures
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