Kurumsal kimlik oluşturmada halkla ilişkilerin önemi Özdilek örneği
The importance of public relations in forming an corporate identity the example of Özdilek
- Tez No: 204461
- Danışmanlar: YRD. DOÇ. DR. HÜSEYİN DİKME
- Tez Türü: Yüksek Lisans
- Konular: Halkla İlişkiler, Public Relations
- Anahtar Kelimeler: Corporate identiy, philosophy, communication, treatment, Corporate identiy, philosophy, communication, treatment, desingPDF created with pdfFactory Pro trial version www.pdffactory.com
- Yıl: 2006
- Dil: Türkçe
- Üniversite: Kocaeli Üniversitesi
- Enstitü: Sosyal Bilimler Enstitüsü
- Ana Bilim Dalı: İletişim Ana Bilim Dalı
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: 161
Özet
AbstractTHE IMPORTANCE OF PUBLIC RELATIONS IN FORMİNG AN CORPORATEIDENTITY THE EXAMPLE OF `ÖZDİLEK'Pelin USLUThe aim of this research is to investigate how the components that form a corporateidentity such as corporate philosophy, communication, design in and treatments are reflectedin Özdilek.Özdilek which has been serving since 1971 and becomes the first in Turkey and tenth inthe world in its field was chosen a suitable and current sample in `the importance of publicrelations in forming a corporate identity' in terms of practical usage and in theory. Thenecessary information for this research has been collected via speaking to Ahmet İri, managerof Özdilek- Kocaeli, who takes part in the team of appling corporate identity. The booklets,which were prepared by Özdilek, were also used to get information.The hypothesis of the reserch;it was stated that public relations took a corporate identitysample studying which was applied in Özdilek Shopping centre and Textile Industry A.Ş.
Özet (Çeviri)
AbstractTHE IMPORTANCE OF PUBLIC RELATIONS IN FORMİNG AN CORPORATEIDENTITY THE EXAMPLE OF `ÖZDİLEK?Pelin USLUThe aim of this research is to investigate how the components that form a corporateidentity such as corporate philosophy, communication, design in and treatments are reflectedin Özdilek.Özdilek which has been serving since 1971 and becomes the first in Turkey and tenth inthe world in its field was chosen a suitable and current sample in `the importance of publicrelations in forming a corporate identity? in terms of practical usage and in theory. Thenecessary information for this research has been collected via speaking to Ahmet İri, managerof Özdilek- Kocaeli, who takes part in the team of appling corporate identity. The booklets,which were prepared by Özdilek, were also used to get information.The hypothesis of the reserch;it was stated that public relations took a corporate identitysample studying which was applied in Özdilek Shopping centre and Textile Industry A.Ş.
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