Challenge of globalization for e-commerce company: A case study of Alibaba in European market
Başlık çevirisi mevcut değil.
- Tez No: 402800
- Danışmanlar: DR. PETAR RADANLIEV
- Tez Türü: Yüksek Lisans
- Konular: İşletme, Business Administration
- Anahtar Kelimeler: Belirtilmemiş.
- Yıl: 2016
- Dil: İngilizce
- Üniversite: Anglia Ruskin University
- Enstitü: Yurtdışı Enstitü
- Ana Bilim Dalı: Belirtilmemiş.
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: 64
Özet
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Özet (Çeviri)
In recent decades, the development of network technology has increased use of ecommerce commercial activities with an increasing number of consumers. Since the beginning of 21st century, a number of e-commerce companies have started to battle in emerging markets in order to increase their global efficiency. One of the most suitable case is Alibaba E-Commerce Company, which is the largest e-commerce company in China and the second largest e-commerce company in the worldwide. Alibaba's founder Jack Ma has recently stated that, Alibaba leads Chinese e-commerce and operates several international online marketplaces, and it is not enough to compete with major global internet players. The company's aim is to globalise by helping small European businesses expand to global markets. The aim of this dissertation is to contribute globalisation process for e-commerce companies, by analysing Alibaba E-Commerce Company's home and target as well as its competitors in global market. The objectives are mainly assessed from the results which are obtained from analysis. The findings demonstrate that Globalisation is a complex process which affects the company's performance. The dissertation contributed to expansion into global markets for e-commerce companies with advanced knowledge about the globalisation process. The global e-commerce companies use technology and analysis more intensively, in order globalise into target market.
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