What is In and what is Out?: Efficient television content production in the digital era
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- Tez No: 401386
- Danışmanlar: DR. ALESSANDRO D'ARMA
- Tez Türü: Yüksek Lisans
- Konular: Radyo-Televizyon, İşletme, Radio and Television, Business Administration
- Anahtar Kelimeler: Belirtilmemiş.
- Yıl: 2010
- Dil: İngilizce
- Üniversite: University of Westminster
- Enstitü: Yurtdışı Enstitü
- Ana Bilim Dalı: Medya ve Görsel Çalışmalar Ana Bilim Dalı
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: 121
Özet
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Özet (Çeviri)
Content has always been one of the most important assets of a television channel as the network's brand perception is derived mainly from the bundle of programmes it broadcasts. Advent of new technologies and emergence of online market space has transformed the contractual relationship between broadcasters and production companies. Thus, these changes have brought more opportunities for owners to monetize their content via different platforms. Since content became more valuable in this new television environment, TV stations may revise the blend of content production methods and change the way they get their programmes produced either by producing internally, externally or by acquiring them. This research analysis reinforcing reasons for pursuing different content production strategies by television channels. It also examines the impact of new distribution channels on these strategies and relationships between broadcasters and independent production companies. It also examines ATV's, one of the biggest TV channels in Turkey, content production strategy in the light of initial findings carried out throughout the first three chapters of this research. Key findings of this dissertation show that television industry in Turkey heading towards a multiplatformed and more regulated environment. Therefore ATV should revise its content production strategy and re-organize its organizational structure in order to gain an early competitive advantage.
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