Geri Dön

An intersectional feminist approach to politicians'brand identity

Başlık çevirisi mevcut değil.

PDF İndir

  1. Tez No: 759351
  2. Yazar: SİBEL ORHAN
  3. Danışmanlar: DR. MONA MOUFAHİM, PROF. DR. GRETCHEN LARSEN
  4. Tez Türü: Doktora
  5. Konular: Reklamcılık, Siyasal Bilimler, İşletme, Advertising, Political Science, Business Administration
  6. Anahtar Kelimeler: Brand identity, identity, intersectionality, personal brands, personal political brands, Turkey
  7. Yıl: 2021
  8. Dil: İngilizce
  9. Üniversite: University of Durham
  10. Enstitü: Yurtdışı Enstitü
  11. Ana Bilim Dalı: Belirtilmemiş.
  12. Bilim Dalı: Belirtilmemiş.
  13. Sayfa Sayısı: 359

Özet

Özet yok.

Özet (Çeviri)

This thesis provides an intersectional analysis of personal political brand identity from the brand creator perspective. Specifically, it offers an understanding of the construction of professional female politicians' brand identity through the intersection of multiple identity categories, in particular gender, religion and ethnicity, in the context of Turkey. In addition, it investigates how professional female politicians leverage their identities to construct their personal political brands. In doing so, this thesis blends brand identity and personal branding and applies them to political branding to generate a deeper understanding of the personal brand of politicians (Pich et al., 2020; Armannsdottir et al., 2019a). It makes use of an intersectional feminist approach, which provides a critical perspective to the exploration of professional female politicians' personal political brand identity and allows filling an identified gap in the body of knowledge, i.e., political marketing (Moufahim and Lim, 2009; Osuagwu, 2008; Henneberg and O'Shaughnessy, 2007), political branding (Pich and Newman, 2020) and personal branding (Lair et al., 2005) need more critical and multidisciplinary attention. This thesis utilises an interpretive approach to understand the construction of the personal brands of politicians. It draws on data from semi-structured interviews held in Turkey with twenty-five politicians. The transcribed in-depth interviews are analysed using thematic analysis. The results of this thesis highlight the importance of multiple social identity dimensions in professional female politicians' desired brands. It is found that professional female politicians' brand desired identity is structured around key components, including legacy, experiences, personality and values, resilience and heritage. By considering the transfer potential (Schneider, 2004) of the concepts of brand resilience and brand heritage, this thesis contributes to the area of political branding. Brand legitimacy is also utilised to provide insights into the management and communication of professional female politicians' brand desired identities. With the concept of brand legitimacy, this research provides a deep and comprehensive approach from the brand creator perspective to managing and communicating politicians' personal brands. Overall, this thesis provides deep insights into politicians' personal brands through the lens of intersectionality and adds to the knowledge about personal political brands.

Benzer Tezler

  1. Tez No

    347394

    Identité de classe sociale et l'ethnicité

    Sınıf ve etnisite kimliği

    HURİ KİRAZ ÖZDOĞAN

    Yüksek Lisans

    Fransızca

    Fransızca

    2013

    Siyasal BilimlerGalatasaray Üniversitesi

    Siyaset Bilimi Ana Bilim Dalı

    PROF. FÜSUN ÜSTEL

  2. Tez No

    869283

    Mevsimlik göçten yerleşik hayata: Manisa Turgutlu'da kadın tarım işçileri

    From seasonal migration to settled life: Female agricultural workers in Turgutlu, Manisa

    BERİTAN AKDAĞ

    Yüksek Lisans

    Türkçe

    Türkçe

    2024

    SosyolojiMunzur Üniversitesi

    Sosyoloji Ana Bilim Dalı

    DR. ÖĞR. ÜYESİ DEMET GÜLÇİÇEK

  3. Tez No

    932148

    Avrupa Birliği görsel-işitsel politikası örneğinde çeviride çokkültürlü feminizm

    Multicultural feminism in translation in the case of the European Union's audiovisual policy

    ÖZLEM GÜLEN

    Doktora

    Türkçe

    Türkçe

    2025

    Mütercim-Tercümanlıkİstanbul Üniversitesi

    Çeviribilim Ana Bilim Dalı

    PROF. DR. ALEV BULUT

  4. Tez No

    768943

    Toplumsal cinsiyet açısından iş şarkıları ve bakım emeği: Ninniler

    Works songs and care work in terms of gender: The case of lullaby

    BEGÜM ACAR

    Yüksek Lisans

    Türkçe

    Türkçe

    2022

    Müzikİstanbul Teknik Üniversitesi

    Müzikoloji ve Müzik Teorisi Ana Bilim Dalı

    PROF. DR. FATMA BELMA OĞUL

  5. Tez No

    955035

    A black feminist approach to Maya Angelou's I Know Why The Caged Bird Sings, The Heart of a Woman, and All God's Children Need Traveling Shoes

    Maya Angelou'nun Kafesteki Kuş Neden Şakır, Bilirim, Bir Kadının Yüreği ve Tanrı'nın Bütün Çocuklarının Seyahat Ayakkabılarına İhtiyacı Var eserlerine siyah feminist bir yaklaşım

    SENA METİN

    Yüksek Lisans

    İngilizce

    İngilizce

    2025

    Amerikan Kültürü ve EdebiyatıAnkara Üniversitesi

    Batı Dilleri ve Edebiyatları Ana Bilim Dalı

    DOÇ. DR. NİSA HARİKA GÜZEL KÖŞKER

Geri Dön